case study: small budget big results
To increase his business locally and with a small advertising budget. We set up targeted campaigns and generated enough interactions, impressions and inquires to the business at a lower cost.
Tools we used
Web Design | Google Ads
How We Did This:
Keywords Research – Analyzed business keywords for MJS Glazing Advertising campaign.
Advertising Campaign: We created a search network advertising campaign to target potential customers for MJS Glazing.
Multiple Adgroups: We created multiple Ad Groups focused on a different set of business keywords.
Created multiple Ad Copies for better performance.
Extensions: We used Call Extensions, Callouts, Structured Snippets to place more information with the ad copies for the business.
Keywords Optimization: We added potential keywords to the campaign and added negative keywords to optimize the campaign for relevant clicks.
Bids Management: We optimized keywords bids regularly to keep the ads running on top the page at a lower cost per clicks.
Regular Monitoring: We monitored the campaign Ad Copies, Keywords, CTR and Clicked Search Terms on a regular basis to optimize the performance of the account.