News & Advice
3 Simple Ways to Pivot Your Business During COVID-19
The past weeks have been intense for the Squamish business community. Many companies across Canada had to make difficult staffing choices when demand for many products and services suddenly flat-lined. Thankfully, the federal government has just announced substantial...
5 Powerful Cloud-Based Collaboration Tools
Dr. Bonnie Henry announced yesterday that self-quarantine and physical distancing are working - the corona curve is flattening in BC. That’s great news, but it doesn’t mean we can go back to business as usual. After Dr. Henry lifts this stay home order, others could...
How to Get Your Business Online Quickly and Painlessly
Millions of Canadians are staying home to flatten the coronavirus curve. That’s great news for front line health workers but it’s probably bad news for your business. If you depend on foot traffic or a number painted on your work truck to attract clients, you need...
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is a process of using specific keywords on a website to improve search engine ratings. The average person who performs a Google search rarely moves on to the second or third page of the search results. It is imperative that...
How to Get Your First 1,000 Followers on Instagram
The social media giant Instagram is a growing platform that lets individuals, businesses, and brands expand their reach. As a business owner, you can use the site to humanize your brand, reach potential customers, feature your products, portray your...
Social Media Mistakes to Avoid
Social media might seem like an easy option to promote your brand or business, but mistakes are commonly made. When not handled properly, you will not have social media success or only obtain mediocre results. However, if you can avoid making these...
What is SEO?
SEO stands for “search engine optimization.” In a nutshell, it is the act of optimizing websites using keywords, so they gain a high position on Google’s search engine or other search engines. A high ranking means that when someone runs a search, the site...
What Is Local SEO and Do You Need It?
In 2016, a Nielsen Company audience report found that individuals spent an average of 10 hours per day on some form of a mobile device such as a smartphone or tablet. Within a year, that is 500 hours spent navigating the web or talking utilizing a...
What does GDPR mean for your business?
You may already be aware of a new EU regulation, the GDPR (General Data Protection Regulation), that came into effect last week. This legislation applies to any website that deals with personal information of EU users. It gives the user the right to...