Nowadays, educating yourself regarding SEO seems like a never-ending experience. Google is always changing and with those shifts come even more SEO revisions. However, many myths exist when it comes to search engine optimization. Staying abreast of the variations in SEO keeps anyone on their toes.
Here is a list of five of the top SEO myths that you should be aware:
Myth 1: My Sight Must be Submitted to Google to Rank in Search Results
A brand new site might find it beneficial to submit their URL to Google, but the site will still be found without providing it, according to HubSpot. Crawlers always eventually find your website and index it.
Myth 2: Having a Secure HTTPS Encrypted Site Is Not Important for SEO
The extra S found in the https means merely that the site is secure. Bill pay websites typically have the ‘s’. This means the site is encrypted for extra protection. Technically, the ‘s’ stands for SSL, which stands for Secure Sockets Layer. In 2014, Google made the announcement that sites with an ‘s’ would be given precedence. This means that if your site lacks an SSL, then it could be hurt in Google’s ranking system. Quite frankly, if a site has an SSL, then it will receive a higher ranking boost then one that does not.
Myth 3: The More Pages I Have, the Better
Many people mistakenly believe more is always better. Well, maybe in some parts of life this notion holds true but not when it comes to Google ranking. It doesn’t matter how many pages you have. In fact, Google now looks for quality and having a lot of pages often means that the quality of your site might not be as good as a site with only one or a few pages. Google’s 2011 Panda algorithm helped the search engine detect websites that were beneficial and not just fluff.
Myth 4: Local SEO Doesn’t Matter Anymore
Local companies should always optimize their SEO to be easily found by a regional audience. Ideally, you want to bring in business from people within your geographic area. If someone is searching for a local construction company, restaurant, coffee house, or auto detailer, then they will want to find a business in their local vicinity.
Myth 5: Images Do Not Require Any Optimization
In the old days it was okay to ignore images on your site but, nowadays, it is essential to provide the picture with an alt text or relevant text. Images with text let Google know precisely what the image is about, so it becomes a valuable SEO tool. Ideally, you should be giving descriptive titles and narrative for all of your pictures. Google can readily index these image file types: BMP, GIF, JPEG, PNG, WebP, and SVG. Always name your image based on what the photo depicts and do not use numbers or letters that mean nothing.
Conquering the myth of SEO will undoubtedly help your site rank better with Google to drive more clients and customers to your website or brand.